what is internet marketing?
Internet marketing is carrying out certain activities that generate sales and/or capture leads from potential customers that are surfing the net .
This means getting your website to rank in Google, Yahoo MSN, article directories, blog directories, RSS Feeds, Social Networks, and other search related sites so that it shows up when a prospective buyer of yours types in a “keyword phrase” that relates to your business .
This is something of a mysterious art these days and is an art that is always evolving as the search engines evolve. As time marches on there is a much bigger need to hire specialists and consultants that work purely in this arena, in order for businesses to be able to get their websites on the first page of Google’s search engine results for the keywords that everyone thinks will generate sales and leads. This service is called SEO or search engine optimization. The other way for businesses to get the same results is to arrange for their staff to participate in focused training seminars, or one on one training, to gain the necessary skills to do this work in-house
Internet marketing has come to include pay per click advertising. Ads that are postioned within the results pages of search engines (when you do a Google search , they show up on the right hand side of the page) that are written by advertisers to be displayed on the page when certain keywords or phrases are searched on . Each time a user clicks on the ad, they are sent to the advertiser’s website, and the advertiser is charged for that “click”. This is how Google makes billions of dollars .
The next big thing in Internet marketing will be the social networking sites like Facebook. Here, the best way to advertise will be “viral” and more “virtual word of mouth”. This is much more complex than search engine optimization and pay per click advertising, but has the potential to be much more profitable!
There are many companies that specialise in assisting company’s in their Internet Marketing efforts.
